Welcome to the Rooftop Content Style Guide

This style guide was created for Rooftop employees, but we hope it’s helpful for other content and communications teams too.

If you work at Rooftop

This is our company style guide. It helps us write clear and consistent content across teams and channels. Please use it as a reference when you’re writing for Rooftop.

This guide goes beyond basic grammar and style points. It’s not traditional in format or content. We break a number of grammar rules for clarity, practicality, or preference.

We’ve divided the guide by topic based on the types of content we publish, so you can reference it as needed or browse in order. The entire guide is searchable, so you can go straight to the item you’re looking for.

If you work at another organization

We invite you to use this guide when writing content for Rooftop, whether it’s a guest post on our blog, a third-party case study, or anything else.


Many thanks to Mailchimp for open sourcing the original version of this guide.

© Rooftop - 2020